Result: Luxury presentation and a time-saving promise that lifted revenue per job.
Qlenz wanted to attract high-end clientele, but their identity felt ordinary. We transformed the brand experience by drawing inspiration from white glove services like valet parking and concierge-level care. Every detail was designed to make customers feel like VIPs, not just car owners. A well-executed mood board is the most powerful start to any project. This project was especially reliant on a creative approach to achieve the feeling of a bespoke experience for high-end clientele.
From Soap to Status: The Qlenz Transformation
Branding That Sells Itself
From sleek product packaging to a van wrap full of subtle luxury cues, Qlenz became more than a car detailer. It became a brand people trust with their time and their vehicles. We even left behind signature air fresheners in freshly detailed cars, turning every customer into a walking billboard.
The visual identity extended to every surface. We carefully designed custom detail equipment, signage, and touchpoints to make Qlenz feel like a luxury service before the first swipe of polish.
We gave Qlenz a reason to raise prices. With a premium identity and a message that asked, “What would you do with an extra hour per week?”, the brand became aspirational. People weren’t just buying a service. They were buying back time, status, and convenience.
Clients don’t question premium pricing when the brand makes them feel like they’re making an elite decision. The upscale tone, aesthetic, and storytelling made Qlenz feel less like a service and more like a lifestyle upgrade.
More Than a Wash, It’s a Statement
